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The Psychology Behind Brand Messaging Mistakes (and How to Fix Them)
Branding Alexis . 4/15/25 Branding Alexis . 4/15/25

The Psychology Behind Brand Messaging Mistakes (and How to Fix Them)

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When you're done with fluff and ready for strategy that sells — we're here.

When you're done with fluff and ready for strategy that sells — we're here. When you're done with fluff and ready for strategy that sells — we're here.

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Your content isn’t broken. Your CTA is just weak. That “let me know” you keep ending posts with? It’s not converting. Because it’s not clear, bold, or psychologically complete. Here’s the truth: The brain needs a This skincare brand had it all—great products, gorgeous packaging… but the sales? Inconsistent. The message? Forgettable. The vibe? Way too generic. Here’s what we did: → Ditched the “clean and clinical” tone &ra You don’t need better hooks. You need a better understanding of why people buy. 95% of purchase decisions are made subconsciously—rooted in emotion, identity, and nervous system safety. If your brand doesn’t speak to that… i Your brand isn’t boring. It’s just speaking the wrong language. The brain ignores what doesn’t feel relevant, emotional, or aligned. In this post, I’m breaking down the 5 most common messaging mistakes brands make (with neuro I’ve been in marketing for 8 years. I’ve built campaigns, managed teams, scaled brands… But something always felt off. So I went back to my roots—psychology. I’ve always been obsessed with how people think, feel, and d